Torres del Paine National Park, recently voted the “8th Wonder of the World” by the users of VirtualTourist.com, had a starring appearance in New York City this past December, with a promotional video of the park featured on one of the famous huge screens in Times Square. The video ran over 1400 times over a course of 10 days, generating unparalleled exposure for Chile’s great natural landmark.
This official promotion, part of a $30,000 campaign, was aimed at increasing traffic from the North American market. With this marketing push, focusing on Chile’s breathtaking natural beauty, the country is hoping for a 5% increase in the number of tourists from the U.S. and Canada. Torres del Paine, with its distinctive mountain peaks and glaciers, lakes, rough winds and bizarre rock formations, is probably the most famous national park in Chile, beckoning travellers from all over the world to the wild beauty of Patagonia.
Contact your travelArt sales representative today to arrange an unforgettable Torres del Paine programme for your clients!